About us - The story behind the name

Uncommon. Unusual. Unconventional.

Different approaches yield different results. RARO exists because we believe how you build matters as much as what you build. The same problem, solved differently, creates different outcomes.

The name has roots in family history. ARO has appeared in Arosemena businesses for generations. Add the founder's initial, and the name was complete. Legacy encoded in four letters. Atypical innovation is our domain.

R
ARO
.

What we believe - The crafter's mindset

Every skill came from projects that needed to exist. That's why we build like it matters.

  • Quality over speed. We keep iterating until it feels right. A solid foundation is worth keeping, worth extending, worth growing with your business.
  • Details matter. Edge cases, error handling, naming conventions. We think about what happens when things go wrong, not just when they go right.
  • Think around corners. Before building, we ask if there's a better way. Sometimes the right answer starts with a different question.

The guide, not the gatekeeper

Everyone's talking about AI. Most people selling it want you confused. Confusion creates dependency. Dependency creates recurring revenue.

We've been on the other side. Hiring developers who treated basic questions like trade secrets. Contractors who quoted prices with no breakdown. Professionals whose main skill was making things seem more complicated than they are.

So we built something different. Credentials in your account. Subscriptions in your name. Source code in your repo. We cut through the noise, light the way, then equip your team with the wand. Your magic now. That's what the hat represents.

From the blog

What we're learning, building, and figuring out.

AI Agents in Practice: From Hype to Production

What we learned deploying AI agents in real business workflows. Spoiler: the hard part is rarely the AI.

Building Custom vs. Buying SaaS: When Each Makes Sense

A practical framework for deciding when to build custom software and when off-the-shelf tools are the right choice.

Want to work with us?Want to work with us?

If our approach resonates, let's figure out what you need.

What sets us apart

  • Crafters, Not Consultants
    We ship working software, not reports

    Solutions built for your workflow
  • Full Ownership
    Your team controls the system when we leave

    Knowledge transfer is part of every engagement